Leadership that feels creative - because it is.
At Bold Creatives, I help leaders and teams reconnect with their creative intelligence so they can think clearer, lead deeper, and perform better - without burning out.
In a world overloaded with noise, pressure, AI, and quick fixes, real transformation happens when we slow down, look inward, and create space for genuine insight.
Through my signature program Creative Leadership Lab, I combine art-based methodology with professional coaching to unlock the human capabilities that matter most: creative thinking, resilience, self-awareness, and authentic collaboration.
At the intersection of wellbeing and high performance, I design experiences that are both deeply human and practically transformative.
Where art meets real leadership impact
Most leadership development programs offers more frameworks. At Bold Creatives, I offer something different.
I know the greatest breakthroughs happen not by consuming more information, but by creating new ways of seeing, thinking, and relating.
Rooted in my background as an art historian and art curator, I bring the discipline of shaping vision, navigating ambiguity, and sustaining creative energy into the world of leadership and organizations.
This is not creativity for creativity’s sake. This is creativity as a leadership discipline.
CREATIVE LEADERSHIP LAB
Creative Leadership Lab is my flagship program — a transformative journey designed for leaders and teams who want development that actually changes how they show up.
Using carefully structured art-based exercises and coaching-based reflection, I help participants move beyond burnout, friction, and old patterns into greater clarity, renewed energy, and more powerful collaboration.
The Lab works at the intersection of wellbeing and performance — because the best leadership emerges when people feel both inspired and sustainable.
Three Phases. One Lasting Shift.
Phase 1 — Foundation Self-awareness · Vision · Energy Management Creating the inner conditions for sustainable high performance.
Phase 2 — Practice Creative Thinking · Decision Making · Active Listening Developing practical capabilities that translate directly into daily leadership.
Phase 3 — Integration Trust · Collaboration · Team Culture Embedding new ways of working that continue long after the program ends.
What We Do
We curate creative experiences tailored to each partner’s needs. Every project is unique, but the heart is always the same: unleashing creativity as a tool for freedom and connection.
Our formats include:
Creative Trainings — immersive workshops for teams and organizations to unlock imagination, foster collaboration, and inspire innovation.
Experimental Audience Programs — participatory formats in museums and cultural spaces that transform visitors from passive spectators into active co-creators.
Creative Strategy Labs — custom-designed sessions for leaders and cultural innovators seeking new perspectives and bold ideas.
HAPPY CLIENT STORIES
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“Working with Maja helped me reflect on what success means to me and gave me clear guidance on how to move toward greater professionalism.”
Through our coaching sessions, I discovered what success in the art field truly means to me and began to trust myself more. I gained clarity on why I hadn’t been able to start my career until now. We looked at my past, reflected on the mentors I had (or didn’t have), and explored new approaches to networking.
Most importantly, I understood what was holding me back from being seen — and realized that I need a supportive community to truly thrive.
J.R. Artist
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“It all begins with an idea. Maybe you want to launch a business.”
What I valued most was Maja’s way of asking precise, essential—sometimes uncomfortable—questions with warmth and support. Her balance of structure and intuition, along with the materials she shared, made the process feel truly holistic. She also knew exactly when to slow down and when to push, which was key for my progress.
Through our work, I gained clarity about my personal brand, confidence in my identity as a designer, and a deeper understanding of myself as both a creative and an entrepreneur. I learned to trust my pace, reflect on money and values, and rely on my own inner resources.
J.M. Jewellery Designer
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“It all begins with an idea. Maybe you want to launch a business.”
Lindsey Beumer
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“It all begins with an idea. Maybe you want to launch a business.”
Keith Finley
Art historian, curator, and certified coach (EMCC & ICF) with over 15 years of international experience at the intersection of creative practice and human development.
My curatorial work taught me how to create space for vision, hold complexity, and help people find meaning in uncertainty — skills that have become essential for today’s leaders.
Based in Vienna, I work with ambitious organizations and leadership teams across Europe who are ready for development that is deeper, more human, and genuinely transformative.
MY STORY
Ready for a different kind of leadership development?
If you are an HR, L&D, or Talent leader looking for a program that stands out, one that your people will actually thank you for, I’d love to explore whether Creative Leadership Lab could be the right fit for your organization.
Let’s have a real conversation about what your team needs.
